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Why should you pay attention to the temperature of the wine?

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Different wines show their best aromas and flavors at different temperatures. For example, the freshness and fruitiness of white wines are most effective at cooler temperatures, while the complex flavors of red wines unfold at warmer temperatures. If the wine is too cold, it can suppress the flavors and aromas, and if it is too warm, the alcohol can come to the fore and the wine can lose its balance.